Turning a bright idea into a successful business

Every successful business begins with a lightbulb moment. A bright idea which flourishes into something with potential.

You have it all worked out. The equipment and logistics are in place to deliver, but you’re missing one thing. Customers.

How do you get your business in front of the right people at the right time?

Here are three steps you should follow to get your bright idea on the right path to becoming a successful business.

Brand

Create an identity that people will recognise and remember.

When people think of the word ‘brand’, their minds immediately jump to logos. However, brand is a much weightier subject than what first comes to mind.

Colours, fonts, graphics, logos and tone of voice should all be carefully considered and creatively knitted together to develop a unique brand identity. Yet, strength, versatility, longevity, and expandability should always be kept in mind.

Effective brand development can be the most important thing you can do for your business.

Website

It’s all well having the perfect business solution and strong branding, but don’t let these efforts go in vain. Now you need somewhere to showcase it.

A website is a central hub where you can establish who you are, what you do and what you represent whilst showcasing the products or services you offer. Providing your client prospects with a single go-to place to easily find quality and reliable information on your business will help establishing credibility and trust.

Combine this with Google, and you’re opening up your business to so much new potential.

Whether discovering your company for the first time or simply looking for information or a way to get in touch, it’s vital to establish an online presence for when potential customers are searching.

Marketing

Finding your customers is one thing, but more importantly, can your customers find you?

‘Google it’ has become a term we use daily. With over 3 billion indexed websites and 2.5 Trillion searches per year, Google has become the go-to method for finding everything and anything. However, how can you ensure that your business will be discovered with so much content available online these days?

The average web user will not search beyond the first five listings on a search results page. It is therefore paramount to work on getting your business to the top by conducting ongoing keyword research and Search Engine Optimisation (SEO).

Now people can find you when searching. But what if your audience isn’t searching?

Ongoing online activity, Pay Per Click and social media advertising all improve your online presence and get your business in front of your audience, thus increasing your leads and generating business.

Are you looking to build a brand, website or start your marketing journey? Get in touch to discuss how we can help you get there.